Design Tips for Creating a Successful Storefront Site

  • Date: February 23rd, 2016
  • Author: admin

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By Raul Harman, Editor Technivorz

Handling sales is a numbers game in which a conversion rate tells you how many people you need to reach in order to make a certain number of sales. That is why many eCommerce strategies put a focus on boosting the site visits. The backbone of such attempts is SEO practice, as well as social media and content marketing campaigns. It is surprising how many eCommerce websites neglect these aspects, which makes their sales plummet and profits shrink.

Showcasing
Superior quality of products is paramount, although insufficient for increasing the conversions. Hence, one must know how to showcase and present them. Convenience is one of the crucial features that sometimes overshadow the quality. A cheaper alternative which offers instant gratification is all it takes to win a new customers over. In other cases, it is a good idea to allow people to pre-order your merchandise, and let them build the hype for it.

In Writing
Internet is a verbal medium, where written words account for the much of the content. Textual aspect must not be an afterthought, so invest in eCommerce copywriting. Persuasive industry techniques must be accompanied by good writing skills and smart design solutions. Bear in mind that although specifications are important, a customer cares more about the benefits of owning a product. So, make them a focal point of the copy and leave space for the photos.

Visuals
Digital world is also rooted in the power of the visual messages. Posts that have images attract much more likes, shares, and retweets on social media, and similar benefits can be reaped on your website. Display photos of products, and you will be able to convert some of the visitors. Embrace the art of simplicity: A good design makes an impression, but it does not distract from the message. Navigation should be like clockwork, and performed with just a few clicks.

Social Proofs
These signals are indispensable today, as they serve as a solid testimony to the quality of your products. You want your online store to be trusted by the potential buyers, as well as industry influencers. As trust is one of the highest valued assets these days, having a review section in your online store is a must. Your products and services should always be open to public scrutiny, no matter what industry you’re in.

Establish yourself with niche influncers: Don’t think that eCommerce activities are over with a good website design. SEO practices are also a substantial part of your online success. Submit products to the trusted sites with Review and Ratings options. So, for example, if you are a specialized site for selling toner cartridges and ink, you better find a couple of websites that do technology reviews and find out how to get your name out there. At last, encourage others to send you text, image, or video testimonials, and put them on appropriate pages.

Tricks of the Trade
There are many ways to use the psychology to your advantage and leverage selling tricks. One of them is visually highlighting your returns and refund policy. This alleviates the fears of ending up with the product you do not like or need. When the worst case scenario is returning the item and getting the money back, more customers will give it a go. Also, muse on loyalty programs which award points for activities like registrations.

Complementing
Furthermore, get into upselling and cross-selling. These practices refer to introducing consumer with complementary products, which enhances the user experience and supplies him with everything he needs to use the original product. Also, create a sense of urgency with attention-grabbing inscriptions because this instills a fear of missing out (FOMO). Finally, think about customizing your products and providing instructions and appealing infographics for that purpose.