- Date: June 30th, 2015
- Author: admin
Who is Marlon Mayugba?
I am a brand visual identity designer. Part of what I do consists of creative direction, art direction, graphic design, illustration, packaging and label design, web design, editorial design, interior and exterior signage design, product photography and set design.
My hobbies include typography, sketching and doing some product design concepts. I like reading articles about my favorite designers and artists, and browsing some good old magazine and books about graphic designs, interior & furniture designs, and architecture. I also like watching films with phenomenal production designs like the works of Wes Anderson, Coen brothers, Gary Hustwit and Conor Byrne to name a few.
Where do you find ideas or inspiration for your work these days?
I find inspiration by looking at the works of my favorite designers and artists like Massimo Vignelli, Milton Glaser, Dieter Rams, Tobias van Schneider and Sagmeister & Walsh are a few of where I get my inspiration from. I also find it soothing browsing on Behance from time to time and discover new trends, artists and designers.
What project/s are you working on now?
I’m working on Branding projects right now which I cannot disclose any information at the moment, but hopefully it will be finished by the first quarter of next year, 2016.
What do you do to step outside of your comfort zone?
For me, taking on personal projects different from what I do for a living is a good way to be able to step outside of my comfort zone. This means experimenting with different design styles and methods I haven’t explored yet, or learning different tools or applications I’m not yet familiar with.
Personal projects offers me the best opportunity to try something new, make mistakes and solve problems without the commitment pressure and later apply what I’ve learned to my professional work. This also sharpens my planning skills on shuffling between work and personal project’s schedule. It’s also important that I create deadlines on my personal projects as well because without it, I become comfortable and are more likely not be able to finish what I started.
What advise can you give to people who aspire to become a digital artist like you?
My advise would be to find that one thing you enjoy the most and would love to do for the rest of your life. Once you’ve found it, stop complaining and making excuses, and just keep doing it. Do not listen to people who will tell you otherwise, but instead, take it as a challenge and triumph.
What is creativity to you? Do you consider yourself to be creative?
Creativity for me is thinking, feeling and building. Building something just because you feel it, without thinking, will be useless and stupid. Building something you thought of without feelings will be lifeless and ugly. And thinking and feeling will get you nowhere if you can’t build it and present it to the world.
I do consider myself to be a creative as I always look through this three attributes whenever I’m creating something.
Has rejection ever affected your creative process?
Yes, rejection definitely affected my work before whenever that happens. It affects my creative process whenever I have to start over again, with less and less of the excitement and happiness I felt when I did it the first time. Without the emotions involved in the creative process, it has become lifeless and ugly. I just do the work and wish it to be over, and often lose the sense of pride that I am the creator and builder of the design.
But that was before. Because of rejection, you learn and grow from experience. I wouldn’t have tried a lot harder without it, and I wouldn’t have been able to realize what is lacking on my designs without the constant criticism of others. It also helped me emotionally to be strong and shrug off people’s nasty comments and just focus on what I had built and how to improve and perfect it.
I now see rejection as the opinion and taste of others that you cannot please at all times, but there will be those who can and will appreciate my work. I just have to be patient long enough to meet them.
Tell us the importance of Branding yourself.
Branding yourself is sharing to the world how you do things, and for them to get the basic idea of why they want to do business with you. Whether it’s your design / art style, how you dress, your personality on how you talk to other people are all part of branding yourself.
To me, one of Andy Warhol’s greatest works is branding himself from a simple Ad guy to a renowned fashionable artist, to becoming one of the great modern masters of art. The colorful pop art style, the hair, the shades, the striped shirt, the mysterious way of talking to interviews, all of these are part of his branding persona. It’s this image, including his different approach to art, is how you can easily identify him from the rest of the artist. It’s these distinct features that makes self-branding very effective.
As creatives, people will be interested in how you think and how you work. Having a specialization in your creative field will help people do business with you a lot easier. For example if they want something modern and simple, if you specialize in those areas, and you have branded yourself well, they’d easily pick you among other designers anytime of the day.
Share an important or a favorite quote.
My own personal quote is “Make your work a statement of who you are.” – Treat every project as an extension of yourself, of how you think and how you do things. Treat it like your personal signature. In the end, as Designers and Artists, it’s our works that gets people interested and it’s our works that people will remember.
What was it like teaching? What did you like about it?
I think I got that from my mother who used to teach as well. But one of the main reason why I decided to teach is because I wanted to change the way how people think of design. For some reason, people have grown accustomed to seeing bad designs, that they have confused effectiveness from good design. Just because it sells, it doesn’t mean it’s good and just because it has always worked in the past, doesn’t mean it doesn’t have to be improved.
I need to change this and I needed to start from the roots. By teaching, I’ve been given the privilege of molding the minds of students to show them that it is possible challenge the status quo, to guide them on the tools that they need to express themselves more clearer and a lot easier. Being able to teach those who will carry on the torch for good designs is definitely a remarkable feeling.
What do you teach at First Academy?
I teach Design Techniques, Principles & Aesthetics for Visual Identity, Packaging, Digital Painting & Graphic Design using Adobe Photoshop and Illustrator.