Make Money From Your Passion

  • Date: February 6th, 2017
  • Author: admin

Rachelle Cerera- Leones of Rachelle Arts & Print Co shares her journey on how she found her true passion.

Being an employee for almost 13 years, you would think that Rachelle has set her career in Government until retirement. But, who would have known that a deeper desire for the arts was developing. It didn’t take long before Rachelle finally chose to pursue her passion in digital arts and started her own business.

We caught up with the busy entrepreneur and talked about life after FACA.

WHAT YEAR DID YOU STUDY DIGITAL ARTS?

I studied the Print Media Program of First Academy of Computer Arts in 2012 and had my OJT in 2013.  It was a comprehensive 6-month course which includes Photoshop, Indesign, Illustrator as well as Principles and theories of graphic design.

HOW HAS THE JOURNEY BEEN SO FAR?

Art has always been a passion, but I was unable to fully express it for more than a decade as I took a different career path which I thought was for me.  Before I studied print media, I have very minimal if not zero skills in using graphics design software.  After finishing the course, I am surprised that I am able to execute the programs and produce artworks.  As soon as I finished my OJT in 2013, I quit my full time job and I became a freelance artist and a development consultant.

Having the skills and the knowledge in graphics design gave me greater advantage as I worked on either creative or development projects. I am able to deliver something beyond the scope of my terms of reference.

For instance, in my experience as a consultant in the Office of the Presidential Assistant for Rehabilitation and Recovery (OPARR), when they learned that I am a graphics designer, I became highly involved in the communication initiatives of OPARR such as the development and design of briefing materials, audio-visual presentations, and was given the opportunity to do the layout of the comprehensive plan for Haiyan-affected areas.

Learning graphics design has opened so many doors for me.  As I was already getting more design projects which evolved to include printing requirements, I pursued putting up my graphics and printing company in late 2015.  Now, I am a full time artist/entrepreneur and a part-time development professional.  In that sense, it was a career shift for me. Having taken the course propelled me to take that biggest leap of faith in my career.  It may have been a slow moving journey but I would say that I am progressing.  To this day, I continue to invest in learning and in enhancing my skills and creativity so that I can be more and can give more as an artist.

WHAT WAS THE MOST IMPORTANT THING YOU LEARNED WHILE STUDYING PRINT DESIGN?

The most important thing that I learned aside the execution of the software was the principles of design.  In whatever creative project I do, I aim to be mindful of the principles not only to make it visually appealing but more importantly to make the design effective.

WHAT’S THE STORY BEHIND THESE ART PROJECTS

Souvenir Program for the 3rd Gawd ACLAT of the ABK 3 LEAP Project (Livelihoods, Education, Advocacy & Protection to Reduce Child Labor in Sugarcane Areas)

I was engaged to design and print a number of collaterals for this event of the ABK 3 LEAP Project of World Vision Philippines. The souvenir program is one of the print materials I did.  ABK comes from the three letters of the old Filipino alphabet Alibata to form the acronym for Pag-Aaral ng Bata para sa Kinabukasan (Education for the Children’s Future). It was implemented through a consortium of World Vision Philippines, Child Fund and ERDA Foundation. The 3rd GAWAD ACLAT through the souvenir program featured individuals and groups who have championed in advocating the reduction of child labor in the sugarcane farms in the Philippines.  We working on a tight timelines for this project but I enjoyed doing this as the children is one sector close to my heart.

Cover layout of the Yolanda Comprehensive Rehabilitation and Recovery Plan


Photo Credits to GMA Network

I was among those who designed collaterals and materials for the Office of the Presidential Assistant for Rehabilitation and Recovery (OPARR).  I was given the opportunity to design the comprehensive Plan for Haiyan-affected areas. I was also doing the infographic style briefer for the Yolanda rehabilitation efforts which was submitted to the Office of the President. 

This design was showcased in the Third World Conference on Disaster Risk Reduction in 2015 at Sendai, Japan.  This design was my tribute to all my kababayans in Leyte.

 Three-fold Brochure for ERDA Foundation 

This is one of the earliest design projects that I did.  Having the skills in graphics design allowed me to work on projects that are close to my heart, graphics arts and the development sector.  Because of my knowledge about the sector, I was not only providing inputs on the aesthetic aspects  but as well as the substantive aspect of the work. 

 WHAT CAN YOU ADVICE DIGITAL ARTISTS WHO WANT TO SET UP THEIR OWN DESIGN BUSINESS?

When I started my business, I did not have much capital. I maximized on what I have which are essentially my skill sets.  It is not always about how good or creative you are.  Ours is a service industry.  Therefore, it also means being professional and client-oriented.  When a client likes you chances are they will get your service again or they will refer you to their network.  Another important advice is to continue learning and evolving.  One must not stagnate.  You have to keep upgrading your skills so that you can be competitive with the rest.

TELL US ABOUT RACHE AND PRINTS. WHAT MAKES IT UNIQUE?  

The Rachelle Arts & Print Co. is an online graphics design, printing and photography company. We offer design, layout, and printing services for a wide range of print media such as business cards, reports, brochures, flyers, branding, packaging, customized invitation cards for weddings, birthdays and other events, gift cards/stickers, canvas souvenir bags and pouches, among others.  As an added service, we also do photography for social and corporate events, business and advocacy projects.  For hassle-free service, we ship print products nationwide.

What is unique?  Our service does not end by providing designs, print and photography, we collaborate with our clients.  We build relationships with them by assisting them from the start and even after their projects.  We help you in the conceptualization and the promotion of your projects.  We market you and give you the opportunity to link with other networks.